Marketing Executive

3 weeks ago

Cyberjaya, Malaysia Koperasi PEKEMA Berhad Full time

Overview: As a Marketing Executive for our cooperative, you will play a pivotal role in promoting our cooperative's products, services, and brand. Your primary responsibility will be to devise and implement marketing strategies to attract and retain members, increase engagement, and drive growth. You will work closely with various teams within the cooperative to ensure alignment with organizational goals and objectives.

**Responsibilities**:
1. Develop Marketing Strategies: Create comprehensive marketing strategies to promote the KOPEMA’s offerings and increase membership.

2. Brand Management: Ensure brand consistency across all marketing channels and materials.

3. Market Research: Conduct market research to identify trends, competitors, and opportunities for growth.

4. Member Acquisition and Retention: Develop and implement strategies to attract new members and retain existing ones.

6. Content Creation: Generate engaging content for marketing campaigns, including social media posts, blog articles, and promotional materials.

7. Campaign Management: Plan and execute marketing campaigns, monitor their performance, and adjust strategies as needed to optimize results.

8. Collaboration: Work closely with other departments, including sales, operations, and finance, to align marketing efforts with overall business objectives.

9. Event Coordination: Organize and participate in events, trade shows, and community outreach programs to increase brand awareness and attract new members.

10. Analytics and Reporting: Monitor key performance indicators (KPIs) and provide regular reports on marketing activities' effectiveness and ROI.

**Requirements**:
1. Bachelor's degree in Marketing, Business Administration, or a related field.

2. Minimum of 2-3 years of experience in marketing, preferably in a cooperative or similar organization.

3. Understanding of cooperative principles, values, and operations is highly desirable.

4. Ability to develop and execute strategic marketing plans aligned with KOPEMA goals.

5. Strong creative and innovative thinking skills to develop engaging marketing campaigns and content.

7. Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and information.

**Benefits**:

- Free parking
- Health insurance
- Maternity leave
- Parental leave

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 3 years (preferred)

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