Marketing Executive

5 months ago


Cyberjaya, Malaysia PEKEMA Full time

This position will be placed under **Central Auto Distributors Berhad (subsidiary of Persatuan Pengimpot & Peniaga Kenderaan Melayu Malaysia)**.

Marketing Executive plays a pivotal role in driving marketing initiatives to promote the company's products and services. This role involves developing and implementing marketing strategies to increase brand awareness, generate leads, and support sales efforts. The Marketing Executive collaborates closely with internal teams and external partners to execute effective marketing campaigns and initiatives.

**Key Responsibilities**:

- Develop and execute marketing plans and campaigns to promote the company's automotive products and services.
- Identify target market segments and devise strategies to reach and engage with potential customers effectively.
- Coordinate with advertising agencies, graphic designers, and other external vendors to create marketing collateral such as advertisements, brochures, and promotional materials.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and differentiation.
- Support sales team efforts by providing marketing materials, organizing events, and implementing lead generation activities.
- Build and maintain relationships with dealerships, partners, and stakeholders to ensure effective collaboration and alignment with marketing objectives.
- Stay updated on industry trends, best practices, and emerging technologies in automotive marketing to drive innovation and continuous improvement.
- Represent the company at industry events, trade shows, and conferences to enhance brand visibility and networking opportunities.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field.
- Ability in third language (e.g Mandarin) is a value added.
- Proven experience in marketing roles within the automotive industry, preferably within a dealership or automotive retail environment.
- Strong understanding of marketing principles, strategies, and techniques, with a focus on digital marketing channels.
- Excellent communication skills, both written and verbal, with the ability to create compelling marketing content and presentations.
- Creative thinking and problem-solving skills, with the ability to develop innovative marketing ideas and solutions.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and multitask effectively in a fast-paced environment.
- Collaborative mindset and ability to work effectively with cross-functional teams and external partners.
- Knowledge of automotive industry trends, products, and customer preferences.
- Flexibility to travel occasionally for meetings, events, and industry conferences as required.

**Job Types**: Full-time, Contract

**Benefits**:

- Additional leave
- Free parking
- Health insurance
- Maternity leave
- Parental leave

Schedule:

- Monday to Friday

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- Mandarin (preferred)
- Bahasa (preferred)



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