Marketing & PR Lead
4 months ago
The Marketing & PR Lead for new international brand from U.S.A. will spearhead the public relations initiatives to introduce and establish the brand in the Malaysian market. This role is central to building brand awareness with an objective of driving sales and recognition among potential customers, ensuring that the brand becomes a well-known name synonymous with wellness and fashion in Malaysia.
**Key Responsibilities**:
**Brand Introduction and Awareness**:
- Craft and execute a launch strategy that positions the brand as a leader in the premium wellness and lifestyle space in Malaysia.
- Develop targeted campaigns to introduce the brand to Malaysian consumers, ensuring high visibility and recognition.
- Collaborate with local and regional influencers to amplify the brand's presence and reach a wider audience.
**Strategic Planning**:
- Create a strategic plan for sustained brand recognition and recall among Malaysian consumers.
- Align PR activities with sales and marketing to drive foot traffic to the new store and online platforms.
- Leverage cultural events, holidays, and local trends to keep the brand top-of-mind for target demographics.
**Media Relations**:
- Engage in proactive media outreach to secure coverage in print, broadcast, and online media that reaches potential customers.
- Organize media sampling and experiential events where key journalists and influencers can experience the brand first-hand.
**Content Development and Deployment**:
- Ensure all content development and deployment highlights the unique selling propositions of the brand and communicates the brand story effectively to the Malaysian audience and align to principal guidelines and expectations
- Oversee the development of educational content about the brand's values, such as sustainability and mindful movement, to resonate with local consumers.
**Team Collaboration**:
- Lead the PR in creating a buzz around the brand, ensuring that the brand's entry into the market is highly anticipated and well-received.
- Align the team’s efforts with the global brand strategy while allowing for local market customization.
- Collaborate closely with the e-commerce and retail teams to ensure effective translation of brand awareness into online platforms, driving increased sales.
**Reporting and Analysis**:
- Track brand recognition metrics and analyze campaign performance to adjust strategies for optimal brand positioning in Malaysia.
- Regularly update the leadership team on the brand's reputation and recognition in the Malaysian market.
**Key Performance Indicators (KPIs)**:
**1.** **Brand Awareness Metrics**:
- Increase in brand recognition score within the first year of market entry
- Number of media impressions and reach in target publications and platforms.
- Growth in social media followers and engagement rates on platforms relevant to the Malaysian market.
**2.** **Media Coverage**:
- Quantity and quality of media placements in top-tier Malaysian lifestyle, wellness, and fashion publications.
- Positive mentions in media articles and features within the first six months of store launch.
- Securing a set number of cover stories or major feature articles within the first year.
**3.** **Influencer Partnerships**:
- Establishment of new influencer partnerships with key Malaysian influencers.
- Engagement rates from influencer-generated content related to the brand.
- Conversion rates or tracked sales from influencer collaborations and campaigns.
**4.** **Event Management**:
- Successful execution of launch event(s) with a target attendance rate and subsequent media coverage.
- Number of brand events hosted for media and influencers.
- Attendee satisfaction rates from post-event surveys.
**5.** **Content Creation**:
- Number of PR content pieces produced (press releases, speeches, articles, etc.).
- Reach and engagement of PR content as measured by analytics tools.
- Quality score of PR content based on internal review criteria.
**6.** **Market Penetration**:
- Growth in percentage of target market aware of the brand.
- Increase in foot traffic to the new store and event activations.
- Number of strategic partnerships with local businesses and communities.
**7.** **Budget Management**:
- PR campaign ROI based on the allocated budget versus earned media value.
- Adherence to PR budget
**8.** **Lead Generation**:
- Number of leads generated from PR activities for follow-up marketing actions.
- Increase in database or newsletter sign-ups attributed to PR initiatives.
**Requirements**:
- Three years of experience in Marketing & PR preferably from fashion luxury, sports or beauty luxury field.
**Salary**: From RM3,500.00 per month
**Benefits**:
- Cell phone reimbursement
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
-
Pr & Marketing Manager
4 months ago
Kuala Lumpur, Malaysia Clothier Creation Marketing Sdn Bhd Full time**Position Overview**: As the Commercial PR/Marketing Manager, you will play a pivotal role in driving business growth, managing partnerships, orchestrating public relations and communications efforts, organizing memorable events, collaborating with the LA PR Agency, overseeing social media strategies, and leading the Visual team in key branding and product...
-
Pr Lead
5 months ago
Kuala Lumpur, Malaysia Luno Full time**About the team**: This role sits in the Global PR team, which sits within the Global Marketing team. We are a team of strategic and creative thinkers and doers, responsible for getting audiences around the world to connect with our brand and product. We work across key global markets - including Malaysia - delivering global and regional communications...
-
Pr & Marketing Executive
4 months ago
Kuala Lumpur, Malaysia YOLO Events Full timeMarketing: - **Campaign Development**: Plan, develop, and execute marketing campaigns across various channels including digital, print, and social media. - **Market Research**: Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies. - **Brand Management**: Ensure consistency in brand messaging and...
-
Executive- PR
5 months ago
Kuala Lumpur, Malaysia Berjaya Hotels & Resorts Full time**JOB DESCRIPTION** We are an established company specializing in Hotels & Resorts Management. Due to our rapid expansion, we are now seeking high achievers and motivated professionals with relevant experience to join our Hotels & Resorts Division. As a team member of the Corporate Marketing & Communication team, the Executive, PR & Marketing will fulfill...
-
Marketing Intern
5 months ago
Kuala Lumpur, Malaysia Club Med Full timeAssist PR & Communications Manager & team in managing and planning of contents per marketing calendar across various format & platform. E,g, social media content, event / activation support, PR relationship management & database management, press release Support marketing and sales activities for South East Asia. **PR & Communications**: - Weekly new...
-
Pr Manager
5 months ago
Kuala Lumpur, Malaysia FirstWorks Group Sdn. Bhd. Full time**Public Relations Manager** Our client is an award-winning Advertising Agency looking for a modern_ **PR practitioner**_ and _**an influencer of public opinion**_. - Spearheading and managing a portfolio of both traditional and digital PR projects - Providing strategic counsel to clients to aid their PR and wider marketing campaigns covering industry,...
-
Pr Manager
5 months ago
Kuala Lumpur, Malaysia FirstWorks Group Sdn. Bhd. Full time**Public Relations Manager** Our client is an award-winning Advertising Agency looking for a modern_ **PR practitioner**_ and _**an influencer of public opinion**_. - Spearheading and managing a portfolio of both traditional and digital PR projects - Providing strategic counsel to clients to aid their PR and wider marketing campaigns covering industry,...
-
Marketing Executive
5 months ago
Kuala Lumpur, Malaysia GLOBAL EHSAN RELIEF MALAYSIA Full timePlan and execute a marketing strategy for the organization and for new and existing products or services - Oversee the implementation of the marketing strategy - Develop a brand strategy - Set and administer an annual marketing budget - Create and manage a calendar of events - Guide the day-to-day activities of the marketing & amp, media team - Continually...
-
Pr & Communications Intern
5 months ago
Kuala Lumpur, Malaysia Club Med Full timeAssist PR & Communications Manager & team in managing and planning of contents per marketing calendar across various format & platform. E,g, social media content, event / activation support, PR relationship management & database management, press release Support marketing and sales activities for South East Asia. **PR & Communications**: - Weekly new...
-
Pr & Communication Manager (Travel Industry
5 months ago
Kuala Lumpur, Malaysia HWGZ Recruitment Services Full time**About the company**: - The company is dedicated to humanising technology in connecting people - businesses - and destination seamlessly. - The company accomplishes this by developing innovative products and services that form a comprehensive, immersive experiential travel mobility ecosystem to enhance accessibility for travellers. **Office location**:...
-
Marketing Lead
5 months ago
Kuala Lumpur, Malaysia Noventiq Full time**Noventiq is hiring!** If you want to be part of global organization (GPTW of you’ve it in your country) where your ideas are heard and innovation and collaborative spaces are fundamental pillar, we are here for you. Our priority is to make sure that the people who work with us have the space to create ideas, the confidence to share them, and the...
-
Public Relation Manager
4 months ago
Kuala Lumpur, Malaysia Hiredly X Full time**New role & Permanent** **Open to inhouse?** **Normal working hours & hybrid** **Basic salary + Allowance** **Salary up till 8k** - **PR Manager experience : 4 -6 years** **The role is to work across a range of accounts, helping clients to plan, create and deliver communications across the market**. **Responsibilities**: **External - Client...
-
Associate, Prs Operations Support
6 months ago
Kuala Lumpur, Malaysia Principal Financial Group Full time**Responsibilities**: - Responsible for accuracy and timeliness in daily PRS processing, including any document and/or reports generation/distribution and any corporate PRS related reconciliations. - Responsible for meeting/ exceeding service standards to customers and continuously improving them. - Prepare management reports and proper communications on...
-
Corporate Communication Executive
4 months ago
Kuala Lumpur, Malaysia AGENSI PEKERJAAN REERACOEN MALAYSIA SDN. BHD. Full timeWe're seeking a dynamic storyteller to support our global communications strategy. Your role involves implementing PR and communication strategies to enhance our company's reputation. We value agility, proactivity, and a drive to learn. **WHAT YOU WILL DO** - External Communications: Develop and polish content to convey company's announcements to external...
-
Digital Marketing Specialist
5 months ago
Kuala Lumpur, Malaysia LG Marketing & Consultancy Services (M) Sdn Bhd Full timeNature of business**:E-commerce furniture** Working days & hours: Mon-Fri, 9 hours flexible **Location: Remote** 1. Performance manage and optimize Google and FB/IG ads. 3. Manage digital PR initiatives e.g., customer reviews, forum seeding. 4. Manage some offline marketing e.g., mailer to new homeowners, brochures etc. 5. Make enhancements to the...
-
Marketing Executive
4 months ago
Kuala Lumpur, Malaysia Agensi Pekerjaan Sunrise Recruit Sdn Bhd Full time✔ Marketing Executive ✔ Damansara Avenue, Kuala Lumpur ✔ CAD software company ✔ Monday - Friday ✔ 9.00am - 5.00pm ✔ Degree in Marketing, Mass Communication, Event Management, PR or any related field ✔ At least 1 year of working experience in marketing ✔ Fresh graduates are welcome to apply ✔ Salary can be up to RM4000 **_ Job...
-
Regional PR
2 months ago
Kuala Lumpur, Malaysia Intrepid Full time**About Us** Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key...
-
Director of Marketing
5 months ago
Kuala Lumpur, Malaysia Manhattan Group Full timeOur client is managing a luxury Hotel in KL and is seeking a _**Director of Marketing and PR**_**,* a role that blends the dynamic worlds of Marketing and Public Relations. We are seeking a passionate professional to drive the brand's success, with a focus on the Malaysian market. This role offers a unique blend of responsibilities, **with 70% dedicated to...
-
Public Relation Executive
4 months ago
Kuala Lumpur, Malaysia Hiredly X Full time**New role & Permanent** **Normal working hours & hybrid** **Basic salary + Allowance** **1 - 3 years experience** **The role is to work across a range of accounts, helping clients to plan, create and deliver communications across the market**. **Responsibilities**: **External - Client Servicing** - Understanding on the basics of interactive marketing -...
-
Marketing Intern
5 months ago
Kuala Lumpur, Malaysia Infobip Ltd Full timeThis position will play a crucial role in supporting the APAC Marketing team in various initiatives. This internship provides an opportunity to gain practical experience in PR, social media management, content creation, and business growth strategies. You will work closely with experienced professionals who will provide guidance and mentorship throughout...