Digital Marketing Specialist

5 days ago

Kuala Lumpur, Malaysia ManpowerGroup Full time

**Responsibilities**:

- Manage the day-to-day operation of regional websites, including content updates, design changes, and technical maintenance, ensuring content accuracy, relevance, and alignment with brand guidelines.
- Oversee the development and execution of comprehensive digital marketing campaigns targeted at B2B audiences on platforms such as LinkedIn Ads, Google Ads, and other relevant channels, ensuring maximum ROI and lead generation, coordinating with the Regional Marketing Manager to ensure alignment.
- Work closely with the SEO agency to execute on-page and off-page SEO strategies, including keyword research, content optimization, link building, and implement technical SEO improvements, to improve search engine rankings and drive organic traffic growth.
- Serve as the primary point of contact for external agencies and vendors, including digital marketing agencies and freelancers, ensuring deliverables are met on time and within budget.
- Develop custom reports and dashboards to provide stakeholders with regular updates on campaign performance, including metrics such as website traffic, lead generation, conversion rates, and return on ad spend (ROAS).
- Stay up to date with the latest trends and best practices in B2B marketing, digital marketing technologies, and industry developments, and leverage this knowledge to drive innovation and continuous improvement.
- Assist in the development of the annual digital marketing budget and track expenses to ensure campaigns are delivered within budgetary constraints.

**Qualifications**:

- Bachelor’s degree in marketing, Business Administration, Communications, or related field.
- 5+ years of experience in digital marketing roles with a focus on B2B marketing and expertise in website management.
- Proven track record of managing successful digital marketing campaigns for B2B clients, including experience with lead generation, content marketing, and account-based marketing strategies.
- Strong technical skills with proficiency in **content management systems (e.g., Optimizely, Drupal), HTML/CSS**:

- Experience in managing relationships with external agencies and vendors, including negotiating contracts, setting expectations, and ensuring deliverables are met.
- Analytical mindset with the ability to interpret data, analyse campaign performance, and provide actionable insights and recommendations.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, LinkedIn Ads, SEMrush, Salesforce, Microsoft Dynamics etc
- Certifications in digital marketing and/or B2B marketing (e.g., Google Ads, HubSpot, LinkedIn Marketing) are a plus.b

Pay: RM4,000.00 - RM6,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- oogle Ads, HubSpot, LinkedIn Marketing: 1 year (preferred)
- B2B marketing: 1 year (required)
- content management systems (e.g., Optimizely, Drupal): 1 year (preferred)
- digital marketing tools: 1 year (preferred)
- Google Analytics, Google Ads: 1 year (preferred)
- LinkedIn Ads, SEMrush, Salesforce, Microsoft Dynamics: 1 year (preferred)
- Digital marketing: 1 year (preferred)
- HTML/CSS: 1 year (required)
- Paid Campaigning: 1 year (required)

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