Digital Marketing Executive
6 months ago
**Company Description**
Boost Juice Bars is an international smoothie and juice bar chain originally from Adelaide, Australia. Since opening its first store in Malaysia at Suria KLCC in 2009, Boost Juice has quickly expanded to more than 250 outlets across Southeast Asia, including Malaysia, Singapore, Thailand, Indonesia, and Brunei. Dedicated to promoting healthy living and offering "Seriously Healthy" smoothies and juices that are at least 98% fat-free and contain no artificial colouring, flavouring, or preservatives, Boost Juice is a cool company committed to innovation and team development. As Boost Juice continues to expand throughout Southeast Asia, the company offers exciting opportunities to work with an international brand in a dynamic environment with potential for rapid career advancement.
**Role Description**
This is a full-time on-site role for a Digital Marketing Executive at Boost Juice Bars Malaysia in Kuala Lumpur. The Digital Marketing Executive works closely with the internal marketing team to achieve specific objectives such as; increasing brand awareness, brand engagement, and conversions.
- Roles and Responsibilities_
- Develop and execute digital marketing strategies that align with overall marketing objectives and target audience.
- Planning and implementing promotional activities such as contests and giveaways to engage followers and drive participation in campaigns
- Identify, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvements.
- Generate monthly digital marketing report and marketing campaigns analysis
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Collaborate with graphic designers, content creators, and web developers to ensure consistent brand messaging and a seamless user experience across all digital channels.
- KOLs management
- Stay up to date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition.
- Answer day to day customer inquiries and complaints
- Supporting Digital Marketing Manager with day-to-day marketing tasks and coordinating marketing projects and activities when requested.
- Requirements and Skills_
- Degree in Marketing, Communications, Business, or related field
- Good knowledge of different digital marketing channels
- Experience in managing social media marketing campaigns
- Experience in creating content for various social media channels
- Experience in working with online marketing tools and best practices
- 1-2 years of experience in digital marketing or related field
- Experience working in the F&B industry is a plus
- Creative, analytical and a team player
**Salary**: RM3,000.00 - RM5,000.00 per month
**Benefits**:
- Health insurance
- Maternity leave
Schedule:
- Monday to Friday
**Experience**:
- Content Creation: 1 year (required)
**Language**:
- English (required)
- Malay (preferred)
- Mandarin (preferred)
Ability to Commute:
- Taman Desa (required)
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