Marketing & Business Development, Associate

7 months ago

Kota Kinabalu, Malaysia SOCAR Mobility Malaysia Full time

Are you a talented and driven problem solver who would like to join our team in **Kota Kinabalu**? Someone with a startup mentality, who is capable of integrating into a multicultural team?

SOCAR aims to change the way people in South East Asia move around by becoming the biggest car-sharing platform in South East Asia. We are currently the biggest player in Malaysia and aim to scale out our product offering across more verticals and geographies.

We are growing fast - this is an extremely exciting moment for SOCAR.

**What will you be engaged in?**

The City Marketing & Business Development Associate is responsible for planning and executing campaigns to boost brand visibility and analysing market trends for targeted initiatives. Simultaneously, you are tasked with efficient zone management to optimise operational efficiency of SOCAR zones. This role requires a combination of marketing expertise and hands-on zone management to drive growth, increase brand awareness, and expand the customer base in the designated area. Effective communication, strategic thinking, and adaptability are essential qualities for excelling in this multifaceted role.

As our new **City Marketing & Business Development Associate,** you will have the opportunity handle and manage:

- 1. **Marketing**:

- Improving member engagement through various initiatives, including Member Engagement activities, Key Opinion Leader (KOL) & SMP Page Launch, On-Ground Activities, Digital Marketing, Partnerships, and Regional Promotions
- Localised Marketing: Tailor your marketing efforts to specific regions or demographics to resonate with local audiences.
- Collaborate with the national marketing team to localise communication and provide creative ideas based on local sentiment.
- Analyse and understand the fluctuations in demand and the impact of seasonality and devise suitable marketing campaigns to optimised member bookings
- Monitor and analyse executed campaigns to optimise performance and ensure maximum return on investment (ROI) for marketing spend.
- Stay informed about online marketing trends and ensure that marketing strategies are up-to-date.
- Enhance brand awareness and visibility in the region by forming partnerships and collaborations with media agencies, local authorities, and engaging in on-ground activities.

2. **Business Development**:

- Drive new business models: Deal with partners and merchants, coordinate workflows
- Coordinate with relevant departments to drive new business models
- Be a do-er for all executional aspects of New Business initiatives and projects
- Liaise with marketing, business, operation team to drive business and operation structures for the new business model and to communicate it with the public

3**. SOCAR Zone Management**:

- Secure car-sharing spots (SOCAR Zones) based on local characteristics, urban infrastructure, and customer demand.
- Take proactive measures to prevent and resolve on-site issues at zones such as unauthorised parking by other vehicles, invalid parking season passes, and parking bay relocations to ensure smooth operation.
- Monitor zone performance by analysing user and reservation patterns to make informed decisions to optimise revenue
- Plan vehicle zone relocation strategically to match demand changes and seasonal variations to optimise overall utilisation efficiency.
- Zone Contract Renewal: Initiate discussions with partners to express the intent to renew. Discuss potential changes, including negotiating fees with parking vendors to reduce direct expenses.
- Zone Payment: Ensure timely, accurate submissions, and precise payment tracker updates.

First and foremost, ask yourself: _Are you customer-obsessed?_ This is the key SOCAR's prime value that drives our mission forward. If your heart and mind shout “YES, I am”, you have just identified a fundamental match between you and your future SOCAR team.
- Excellent communicator and creative thinker for innovative marketing strategies, utilising data for informed decision-making.
- Strong organisational and project management skills for overseeing multiple campaigns and deadlines.
- Ability to build and maintain relationships with stakeholders, partners, and influencers.
- Thrive in start-up and fast-paced environments with guided mentors.
- Familiar with Google Workspace especially Google Sheets and Slides.
- Positive attitude, integrity, strong work ethic, plus enthusiasm and a sense of humour

**What will we offer you?**
- Be part of the fastest-growing car-sharing company in the world
- Opportunity to drive new ideas and make a measurable impact on company metrics
- Work with incredibly driven people with great executable ideas
- Competitive Salary
- Medical Insurance
- SOCAR travelling credits
- Phone allowance

**What will your roadmap to join SOCAR look like?**
- 1 session - Talent Acquisition Team (Virtual or face-to-face)
- 1 business case (To be pitched in the subsequent round)
- 1 session - Hiring Manager (Virt

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