Assistant Manager, Retail Marketing

5 months ago


Kuala Lumpur, Malaysia SkyWorld Development Berhad Full time

Execute marketing plans that enables the asset to establish positioning and identify target audiences across different channels and segments for different asset class
- Execute the strategic business plan and marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and implement it
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional leasing support
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly within budget
- Assists to Plan out and implement co-branding marketing activities with tenants for seasonal events and promotions.

**; Requirements**: - Job Requirement:
- Minimum 5 years experience in Retail Marketing.
- Brand and trend conscious.
- Digital marketing savviness.



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