Assistant Manager, Retail Marketing
5 months ago
Execute marketing plans that enables the asset to establish positioning and identify target audiences across different channels and segments for different asset class
- Execute the strategic business plan and marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and implement it
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional leasing support
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly within budget
- Assists to Plan out and implement co-branding marketing activities with tenants for seasonal events and promotions.
**; Requirements**: - Job Requirement:
- Minimum 5 years experience in Retail Marketing.
- Brand and trend conscious.
- Digital marketing savviness.
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