Digital Marketing Specialist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia RiceBowl Full time
Role Overview

RiceBowl seeks a skilled Digital Marketing Specialist to drive brand engagement and enhance our online presence. This role will involve developing and managing digital marketing campaigns, creating compelling content, and analyzing performance metrics to optimize results.

Key Responsibilities
  • Digital Campaign Development: Plan, execute, and optimize digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising platforms.
  • Content Creation: Develop and curate high-quality content for various digital channels, including blogs, social media, and email newsletters.
  • Social Media Management: Manage RiceBowl's social media presence, create engaging posts, monitor comments, and analyze performance metrics.
  • SEO and SEM: Conduct keyword research, optimize website content, and manage paid search campaigns to improve search engine rankings and drive traffic.
  • Data Analysis: Track and analyze campaign performance using tools like Google Analytics, social media insights, and other data platforms.
Requirements
  • Educational Background: Degree or diploma in Marketing, Communications, Business, or related fields.
  • Experience: 1-3 years of experience in digital marketing roles, with a preference for candidates with experience in specific industries (e.g., e-commerce, retail).
  • Skills:
    • Strong understanding of SEO, SEM, and digital marketing concepts.
    • Familiarity with social media management tools (e.g., Hootsuite, Buffer).
    • Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
    • Excellent communication and copywriting skills.
    • Analytical mindset with a focus on data-driven decision-making.
Salary Information

The estimated salary for this role is $60,000 - $80,000 per year, depending on experience and qualifications.

Benefits
  • Remote Work Arrangements: Enjoy the flexibility of working from home or remotely, with occasional travel required for meetings and events.
  • Opportunities for Growth: Develop your skills and expertise in a dynamic and supportive environment.


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