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Senior Marketing Leader

2 weeks ago

Petaling Jaya, Selangor, Malaysia CelcomDigi Full time
Key Responsibilities
  • Drive strategic planning & execution to develop compelling consumer insights, drive meaningful communications across all business functions, and align communications with business objectives.
  • Lead the creation of content for various platforms, including websites, blogs, social media, press releases, newsletters, and sales collateral.
  • Collaborate with cross-functional teams (Marketing, Sales, Product, HR) to ensure consistency in brand messaging and tone of voice.
  • Monitor brand perception and recommend strategies to improve and reinforce brand equity.
  • Oversee analytics & reporting to evaluate campaign effectiveness and refine strategies.