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Gaming Industry Account Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Coda Full time
Company Overview
Coda is a leader in commerce solutions that accelerate global growth for partners. We deliver customized web stores, seamless direct payments through API integration, and a go-to marketplace for millions of gamers to purchase in-game content. Our team of 400+ Codans is headquartered in Singapore and recognized as an industry leader.

B2C Marketing Team
The B2C Marketing team's goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design, and Digital Marketing team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions, and executing marketing plans with attention to details.

Main Responsibilities:
  • Identify opportunities in new titles, markets, and segments through market analysis and strong partnerships.
  • Develop and tailor plans for clients to leverage Coda's product suite and diversify monetization.
  • Design and execute holistic GTM plans with TOFU, Coda Own & Operated media, and paid media (SEM/Affiliates).
  • Develop persuasive GTM pitch decks with strategic plans, financial estimates, and collaboration with Sales to secure new deals.
  • Report and analyze on campaigns and consumer funnels to help optimize marketing channels and ultimately how we grow revenue with higher ROI.