Media Strategy Lead
5 days ago
We are Starcom Melbourne, a leading media agency dedicated to delivering exceptional results for our clients through innovative media strategies.
The RoleWe are seeking a skilled Media Strategy Lead to join our team. As a key member of our performance media department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive client growth and revenue.
Key Responsibilities- Develop and Execute Digital Marketing Strategies: Create and implement effective digital marketing plans that drive client growth and revenue.
- Collect and Analyze Data: Gather and analyze data to track the performance of all marketing activities and channels against set KPIs.
- Manage Workflow and Campaigns: Oversee day-to-day workflow and setup for projects and campaigns across multiple platforms.
- Provide Analysis and Insights: Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
- Serve as Primary Point of Contact: Serve as the primary point of contact for clients, providing expert guidance on performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
- Bachelor's degree or equivalent in a relevant field.
- 0-2 years' experience in digital marketing, with a strong focus on performance marketing and online acquisition tools and networks.
- Entrepreneurial mindset, with the ability to think creatively and outside the box.
- Acute analytical skills and a data-driven mentality, with a deep understanding of relevant KPIs and metrics.
- Excellent time management and organizational skills, with the ability to meet tight deadlines and prioritize tasks effectively.
- Strong leadership abilities and a proven track record of hitting targets with limited resources and budget.
- Generous leave entitlements, including birthday leave, rest days, and family care leave.
- Cashless comprehensive medical coverage, including access to a panel clinic, dental, and optical care.
- Life and personal accident insurance, as well as group hospitalization and surgery.
- A hybrid working schedule with Friday disconnects.
- Phone allowance and other perks.
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