Media Strategy Lead

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time
About Us

We are Starcom Melbourne, a leading media agency dedicated to delivering exceptional results for our clients through innovative media strategies.

The Role

We are seeking a skilled Media Strategy Lead to join our team. As a key member of our performance media department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive client growth and revenue.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies: Create and implement effective digital marketing plans that drive client growth and revenue.
  • Collect and Analyze Data: Gather and analyze data to track the performance of all marketing activities and channels against set KPIs.
  • Manage Workflow and Campaigns: Oversee day-to-day workflow and setup for projects and campaigns across multiple platforms.
  • Provide Analysis and Insights: Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  • Serve as Primary Point of Contact: Serve as the primary point of contact for clients, providing expert guidance on performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
Requirements
  • Bachelor's degree or equivalent in a relevant field.
  • 0-2 years' experience in digital marketing, with a strong focus on performance marketing and online acquisition tools and networks.
  • Entrepreneurial mindset, with the ability to think creatively and outside the box.
  • Acute analytical skills and a data-driven mentality, with a deep understanding of relevant KPIs and metrics.
  • Excellent time management and organizational skills, with the ability to meet tight deadlines and prioritize tasks effectively.
  • Strong leadership abilities and a proven track record of hitting targets with limited resources and budget.
Our Benefits
  • Generous leave entitlements, including birthday leave, rest days, and family care leave.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental, and optical care.
  • Life and personal accident insurance, as well as group hospitalization and surgery.
  • A hybrid working schedule with Friday disconnects.
  • Phone allowance and other perks.

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