Media Strategy Director

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Malaysia Full time
Job Description: Media Strategy Director at Publicis Groupe Malaysia

We are a leading communications group that brings together creativity, technology, and data to drive business transformation for our clients. We are currently seeking an experienced Media Strategy Director to join our team. In this role, you will be responsible for developing a good relationship with clients, obtaining feedback from them, and ensuring their satisfaction. You will also be responsible for updating clients on new packages and competitive alerts, communicating with the team on clients' special requests, and performing basic and advanced functions of planning/booking systems. Additionally, you will need to generate reports, apply agency's planning approach, and accurately and timely input into billing system.

The ideal candidate should have at least 3 years of experience in a media agency, strong communication and presentation skills, and a strong understanding of media terminology and concepts. They should also be conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms, and possess commercial acumen, attention to detail, and numeracy. Additionally, they should be able to thrive in a fast-paced and dynamic environment.

Responsibilities:
  • Client Management: Develop good relationships with clients, obtain feedback from them, and ensure their satisfaction.
  • Business Partner Management: Develop good relationships with business partners, obtain updated information, and contribute to work objectives.
  • Research & Media Applications Proficiency: Perform basic and advanced functions of planning/booking systems, generate reports, and apply agency's planning approach.
  • Financial: Accurately and timely input into billing system, update and follow-through all changes to media placement, adhere to media planning process, and reconcile media payment variances.
  • Industry Knowledge (Consumer, Business or Brand Insights): Basic understanding of media scene and developments, online and offline media, brand and product categories, and competitive framework.
  • Investment Management: Optimize/adhere to budget constraints in clients'/schedule brief, perform expenditure update, manage and allocate cost for brands across medium used.


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