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Senior Brand Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Petron Malaysia Full time

Petron Malaysia is an emerging and rapidly evolving Asian oil company. We are part of Petron Corporation, the leading oil company in the Philippines.

We are seeking a Senior Brand Manager to join our team. This role will be responsible for developing and executing brand marketing strategies to drive awareness, engagement, and loyalty.

The key responsibilities of this role include:

Brand Strategy & Campaign
  1. Develop and execute an annual brand communication plan focused on driving awareness, engagement, and loyalty.
  2. Lead marketing campaigns and the launch of new products.
  3. Ensure consistent brand messaging across all marketing channels.
Digital & Social Media
  1. Manage and optimize digital marketing and social media programs to boost brand visibility and engagement.
  2. Oversee community management to foster positive brand sentiment and customer interaction.
  3. Stay ahead of digital trends and adjust strategies accordingly.
Stakeholder & Team Collaboration
  1. Coordinate with internal and external stakeholders to roll out the new brand proposition.
  2. Collaborate with the Customer Experience and Loyalty teams to gather insights and drive retention and reactivation strategies.
  3. Work closely with the Social Media & Digital Advisor to enhance digital advertising and brand-building efforts.
Campaign Performance & Reporting
  1. Track and analyze campaign performance, making data-driven adjustments to meet objectives.
  2. Develop marketing material and presentations to communicate brand initiatives to stakeholders.

To succeed in this role, you will need:

  • A Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
  • At least 10 years of experience in brand marketing, preferably in FMCG, retail, or commercial sales.
  • Strong leadership skills and the ability to guide and motivate a team.
  • Excellent communication skills and experience working with both internal teams and external stakeholders.
  • A willingness to travel as required and possess a valid driver's license and transportation.