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Senior Brand Manager

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia PETRONAS Lubricants International Full time
About This Position

We are seeking a skilled marketing professional to join our team as a Senior Brand Manager. The ideal candidate will have a strong understanding of the Asian market dynamics, consumer behavior, and regulatory environment, as well as a proven track record of developing and executing successful marketing strategies and campaigns in multiple Asian markets.

Key Responsibilities:

  • Market Analysis and Planning
    • Conduct in-depth market analysis to understand industry trends, competitor strategies, and consumer behavior across China, India, and Southeast Asia.
    • Develop and execute strategic marketing plans tailored to the unique needs of each market, ensuring regulatory compliance and competitive positioning.
  • Brand Campaign Development & Execution
    • Collaborate with local markets to design and implement compelling brand campaigns across both traditional and digital channels, ensuring consistency with global brand positioning.
    • Optimize media strategies, creative assets, and messaging to enhance brand awareness and consumer engagement.
  • Regional Campaign Leadership & Cross-Market Collaboration
    • Lead regional marketing initiatives and campaigns that bring synergy across multiple Asian markets, ensuring knowledge-sharing and best practices adoption.
  • Strategic Stakeholder Management & Leadership
    • Engage and influence key internal and external stakeholders, including senior leadership, market teams, and external partners, to align on strategic priorities.

Qualifications/Experience:

  • Bachelor's degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • Minimum of 7-10 years of marketing experience, with at least 3-5 years in a senior or regional role within the automotive or lubricants industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns in multiple Asian markets.
  • Strong understanding of the Asian market dynamics, consumer behavior, and regulatory environment.
  • Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.