Brand Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Le Creuset Full time
Brand Manager - Senior Role

We are seeking an experienced Brand Manager to lead our marketing efforts in Malaysia and Singapore. The ideal candidate will have a minimum of 3 years' experience in Marketing function and Brand Management with demonstrated success, and will be responsible for developing targeted marketing plans, executing multichannel campaigns, analyzing market trends, managing external partnerships, and collaborating with the sales team to provide necessary support and tools.

Main Accountabilities:

  • To develop and execute a digital first, fully integrated multichannel marketing strategy for the Malaysia & Singapore business.
  • To establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • To analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • To manage content and updates for customer and internal touch points, providing additional sales support.

Key Skills:

  • A minimum of 3 years' experience in Marketing function and Brand Management with demonstrated success.
  • Candidate from Retail experience preferred.
  • Bachelor's degree in marketing.
  • Strong Social Media Skills.
  • Good Writing Skills - Comfortable with your writing abilities as you'll be required to write briefs, proposals, copy and specs.

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