Senior Brand Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia ASK Resources Full time
Senior Brand Manager (Apparel & fashion)

Retail Brand Strategy & Execution
Implement and maintain brand identity across all retail stores.
Develop localized marketing campaigns to boost foot traffic and sales.
Ensure brand consistency in messaging, visuals, and customer experience.

Retail Operations & Performance
Collaborate with store teams to optimize operations while upholding brand standards.
Analyze sales data, customer insights, and KPIs to drive growth.
Partner with merchandising teams for strategic product placement.

Visual Merchandising & Customer Experience
Oversee in-store displays, layouts, and seasonal campaigns.
Create engaging in-store experiences that elevate brand interaction.
Ensure uniformity in branding across all retail locations.

Cross-functional Leadership
Work with marketing, e-commerce, and supply chain teams for an omnichannel brand experience.
Manage relationships with vendors, agencies, and partners.

Budget & ROI Management
Allocate and optimize retail marketing budgets effectively.
Measure campaign success and refine strategies for maximum impact.

Who We're Looking For:
Proven experience in brand management, retail marketing, or visual merchandising (preferably in sports/fashion retail).
Strong leadership skills with the ability to collaborate across teams.
Analytical mindset with a focus on sales performance and customer engagement.
Passion for brand and retail innovation.

Why Join Us?
High-impact role shaping retail presence in Malaysia.
Attractive salary & benefits (performance bonuses, allowances, and more).
Career growth in a fast-paced, brand-driven environment.

Ready to Elevate the Brand? Apply now by sending your resume to Daniellelim@askresources.com.my. Let's create something extraordinary together

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