Marketing Brand Strategist

6 days ago


Johor Bahru, Johor, Malaysia Jean Yip Group Full time

Job Description:

">

The Brand Manager will play a critical role in shaping the company's brand strategy and ensuring its consistent execution across all touchpoints.

">Key Responsibilities:">
  1. ">
  2. Cross-Functional Collaboration: Collaborate with internal stakeholders to develop and implement marketing campaigns that align with business objectives.">
  3. Customer Insights: Analyze customer feedback and insights to identify areas of improvement and opportunities for growth.">
  4. Industry Trends: Stay abreast of industry trends and emerging technologies to inform marketing and brand strategies.">
  5. Brand Positioning: Develop and maintain a clear understanding of the brand's unique value proposition, personality, and tone.">
  6. Brand Identity: Oversee the development and implementation of brand guidelines, including visual identity, messaging, and tone.">
  7. Brand Messaging: Craft compelling brand stories and messaging to resonate with target audiences.">
  8. Brand Asset Management: Manage brand assets, such as logos, imagery, and video content.">
  9. Brand Consistency: Ensure consistent brand expression across all touchpoints, including marketing campaigns, product packaging, and customer experiences.">
  10. Competitor Analysis: Monitor competitor brand activity and market trends to inform brand strategies.">
  11. Brand Performance Tracking: Measure and analyze brand performance metrics, such as brand awareness, perception, and loyalty.">
">Required Skills and Qualifications:">
  • ">
  • Strong understanding of marketing principles and brand management">
  • Excellent communication and collaboration skills">
  • Ability to analyze data and make informed decisions">
  • Experience in marketing and brand management">
">

Benefits:

">
  • ">
  • Commissions">
  • Incentives based on performance">
  • Annual leave, sick leave, and public holidays">
">

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