Marketing Strategy Specialist
2 days ago
LUXASIA is the leading omnichannel brand-builder in Asia Pacific, with over 35 years of experience driving market entry and growth for luxury beauty brands. Our integrated capabilities include retail, e-commerce, consumer marketing & analytics, and supply chain management.
Job Description
The Senior Marketing Executive will lead the development and execution of marketing strategies to support sales plans and drive business growth. This role will oversee marketing activations, including outposts, CRM, digital marketing, PR, and social media, to create a engaging brand experience.
This role requires collaboration with internal teams and external partners to conceptualize and implement marketing ideas and activations aligned with our vision and objectives. The ideal candidate must be able to think creatively, work independently, and thrive in a fast-paced environment.
Responsibilities:
- Design comprehensive 360-degree marketing strategies for new product launches or brand initiatives.
- Develop and disseminate diverse marketing materials, including advertisements and promotional content.
- Present marketing proposals to stakeholders to secure their support and approval.
- Analyze market trends and insights to enhance ongoing projects.
- Manage and execute campaigns across multiple platforms.
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