Develop and Execute Go-to-Market Strategies
6 days ago
L'OCCITANE Group (B Corp™) is seeking a Product Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and create brand awareness.
This role involves collaborating closely with product management, sales, and marketing teams to ensure alignment on product roadmaps and support product development goals. You will also be responsible for conducting market research to identify customer needs, shopping behaviors, industry trends, and competitive landscape, using this information to inform product development and marketing strategies.
Key Responsibilities- Develop and execute product marketing strategies that align with the company's business goals and market demands.
- Collaborate with the creative and content teams to develop compelling marketing materials, including brochures, product guides, presentations, and videos.
- Lead product marketing efforts for new product launches, ensuring alignment with the company's business goals and market demands.
- Conduct market research to identify customer needs, shopping behaviors, industry trends, and competitive landscape, using this information to inform product development and marketing strategies.
To succeed in this role, we require:
- Bachelor's degree in Marketing, Business, Product Management, or a related field. An MBA or advanced degree is a plus.
- Minimum of 5+ years of experience in product marketing, product management, or a related marketing role. Experience in the beauty, cosmetics, retail, or FMCG industry is preferred.
- Strong understanding of the product lifecycle, product marketing strategies, and how to position products in competitive markets.
- Expertise in developing and executing product marketing strategies, including digital marketing, content marketing, and sales enablement.
- Ability to conduct market research, analyze customer feedback, and gather insights to inform product and marketing decisions.
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