Go-To-Market Strategist for Anime Fans
7 days ago
Kasagi Labo is seeking a skilled Product Marketing Manager to develop and execute the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.
Key Performance Indicators (KPIs):- User acquisition and retention metrics
- Community growth and health metrics
- Product launch effectiveness
- Market share and competitive positioning
- [Where appropriate] Revenue contribution from marketing initiatives
- Cross-team collaboration effectiveness
- Initiative in identifying and executing new growth opportunities through best practice and innovative marketing campaigns
This role requires strong analytical skills, ability to work well in a fast-paced environment, and excellent communication and problem-solving abilities.
Qualifications:- 5+ years of product marketing experience, preferably in mobile apps or entertainment platforms
- Track record in launching and scaling consumer products
- Strong understanding of anime culture and fan communities
- Experience with mobile app marketing and ASO/SEO strategies
- Data-driven approach to marketing with strong analytical skills
- Excellence in storytelling and content strategy
- Project management experience with cross-functional teams
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