Anime Fan Engagement Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Kasagi Labo Full time

Kasagi Labo is a leading anime venture studio that brings Japanese anime to a global audience through building an anime social network and licensing. We're seeking a skilled Product Marketing Manager to join our team and drive the growth of our innovative platform.

About the Role
  • This is a unique opportunity to lead the go-to-market strategy and growth initiatives for a well-funded anime fan engagement platform.
  • You'll work directly with top executives and our Japan-based anime studio to create unique, platform-exclusive content and campaigns.
  • Own projects and campaigns in a fast-paced, creative environment with significant growth potential.
Responsibilities
  • Develop and execute comprehensive go-to-market plans for platform features and updates.
  • Create compelling value propositions and messaging frameworks that resonate with anime fans globally.
  • Lead product positioning and narrative development across all marketing channels.
  • Design and manage product launch campaigns to drive user acquisition and retention.


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