Ecommerce Marketing Lead

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Elite Beauty Asia Full time

This is an exciting opportunity to join the Elite Beauty Asia team and drive our digital marketing efforts.

As a senior digital marketing manager, you will be responsible for developing and implementing comprehensive digital marketing strategies that align with business objectives.

You will work closely with our ecommerce team to ensure alignment with overall sales and revenue goals.

Main Objectives:
  • Digital Growth:
  • Drive website traffic, ecommerce sales, and customer lifetime value through effective digital marketing strategies.
  • Enhance brand visibility and reach new audiences.

Key Responsibilities:

  • Strategy Development:
  • Develop and implement holistic digital marketing strategies that target the entire customer funnel.
  • Collaborate with internal stakeholders to ensure alignment with business objectives.

Campaign Execution:

  • Plan, execute, and optimize paid media campaigns across multiple channels.
  • Monitor and analyze campaign performance to ensure optimal ROI.

Performance Tracking:

  • Track, measure, and report on marketing performance using industry-standard tools.
  • Provide actionable insights and recommendations for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3-5 years of experience in digital marketing, preferably in ecommerce or FMCG brands.
  • Strong understanding of marketing channels, including PPC, social media, SEO, and email marketing.
  • Proven track record of driving traffic, sales, and optimizing top-of-funnel performance.
  • Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and Excel.
  • Familiarity with ecommerce platforms like Shopee, Lazada, TikTok, Shopify, or similar.
  • Excellent communication and project management skills.

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