Digital Marketing Strategist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full time
{"Job Title": "Head, Wealth", "Job Description": "Job Summary

We are seeking a seasoned digital marketing professional to lead our consumer marketing efforts and drive growth in our wealth business. As a key member of our team, you will be responsible for developing and executing integrated marketing campaigns to achieve business objectives.

Key Responsibilities
  1. Develop and implement digital marketing strategies to drive customer acquisition and retention.
  2. Lead the planning, execution, and optimization of digital campaigns across various channels, including social media, email, and display advertising.
  3. Collaborate with cross-functional teams to ensure alignment of marketing efforts and messaging across all channels.
  4. Stay up-to-date with industry trends and best practices in digital marketing, and maintain a deep understanding of our customers' needs and preferences.
  5. Drive the development of marketing and sales aid/promotional materials to effectively promote our wealth products and services.
  6. Analyze and report on key performance indicators (KPIs), identifying opportunities for growth and sharing results with senior stakeholders.
Requirements
  1. Proven experience (7+ years) in a digital marketing role, with a track record of successfully launching and implementing digital strategies.
  2. Strong leadership skills with the ability to inspire and motivate a team to achieve goals.
  3. In-depth knowledge and passionate about digital marketing channels, tools, and technologies.
  4. Exceptional problem-solving abilities and analytical skills.
About OCBC

OCBC is a leading financial services group in Southeast Asia, with a strong presence in Singapore, Malaysia, Indonesia, and other markets. We are committed to delivering exceptional customer experiences and driving growth through innovative marketing strategies.

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