Digital Marketing Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Informa Group Plc. Full time
Job Title: Senior Digital Marketing Executive

We are seeking a highly skilled Senior Digital Marketing Executive to join our team at Informa Group Plc. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to promote our trade shows and events.

Key Responsibilities:
  • Develop and implement digital marketing campaigns across various channels, including paid search, social media, email marketing, SEO, and SEM.
  • Partner with sales, project, and marketing teams to create effective marketing campaigns that engage audiences and drive results.
  • Conduct market research to identify trends and insights, and monitor and review campaigns to ensure quality optimization.
  • Translate marketing strategies into practical campaign execution metrics, including acquisition targets, customer engagement and retention targets, brand awareness, and new proposition development.
  • Develop new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in our event portfolio.
  • Develop content strategy with wider marketing and related teams to define specific content, customer experience, and target journeys by channel and specific measurable goals.
  • Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
  • Ensure that all campaigns are aligned with the company's overall marketing strategy and objectives.
  • Leverage in-depth audience understanding to better target and personalize marketing content that resonates with audiences at the right time.
  • Manage budgets for specific campaigns and optimize spend according to metrics.
Requirements:
  • Bachelor's Degree in Marketing, Communications, or related field with 3-5 years of practical relevant experience in digital marketing.
  • Proven experience developing and executing successful digital marketing campaigns across various channels for projects/events/products.
  • In-depth knowledge of digital marketing channels, including paid search, social media, email marketing, SEO, and SEM.
  • Excellent analytical skills and experience using analytics tools to measure campaign performance.
  • Strong communication skills and the ability to work collaboratively with internal teams.
  • Creative mind-set towards designing and content creation.
  • Desire to develop skills and knowledge.
  • Dynamic team player.
About Informa Group Plc.

We are a global business-to-business events and publishing company that creates platforms for industries to connect and do business. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets, and provide year-round online platforms for companies to showcase their businesses and products.

We are committed to making Life at Informa rewarding, supportive, and enjoyable for everyone. We offer a range of benefits, including opportunities for professional development, flexible working arrangements, and a dynamic and inclusive work environment.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.

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