Marketplace Growth Strategy Director

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time

Job Title: Marketplace Growth Strategy Director

About the Role:

Moving Walls Group is seeking a highly motivated and experienced individual to lead the growth and engagement of our AdTech Marketplace. As a key member of our team, you will be responsible for developing and executing strategic initiatives to drive business outcomes.

Main Responsibilities:

  • Strategic Planning: Define target segments and growth strategies to achieve sales and pipeline goals.
  • Marketplace Enhancement: Enhance user experience, onboard media partners, and optimize processes for leads and conversions.
  • Digital Content Creation: Create SEO-optimized content, execute inbound campaigns, and design digital marketing initiatives to engage target clients.
  • Project Management: Coordinate with marketing specialists and track performance metrics for continuous improvement.

KPIs:

  • Lead generation, engagement metrics, and campaign performance (ROI, CTR, and conversion rates).

Requirements:

  • Experience: 5+ years in marketplace management or B2B marketing with proven growth strategies.
  • Skills: Expertise in CRM (e.g., Zoho, Salesforce), analytics (e.g., Google Analytics, SEMrush), and content tools (WordPress, Canva).
  • Certifications: HubSpot Inbound Marketing, GAIQ, Programmatic Advertising Fundamentals (preferred).


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