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Senior Marketing Strategist

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hydra X Full time
About the Role

We are seeking a highly skilled Senior Marketing Executive to join our team at Hydra X. As a key member of our marketing department, you will be responsible for developing and executing our brand strategy, driving business growth, and enhancing our online presence.

Key Responsibilities
  1. Brand Development: Create and manage our brand presence, building a strong digital footprint that aligns with our company values and goals.
  2. Lead Generation: Build organic channels to generate leads across different markets, leveraging your expertise in digital marketing tools and platforms.
  3. Campaign Management: Monitor progress of campaigns via designated success metrics and manage performance reports to ensure optimal results.
  4. Content Creation: Provide effective copy for diverse marketing distributions, including emails, website material, and brochures.
  5. Event Management: Organize and manage Pulsifi-related events in various markets, enhancing audience engagement and driving business growth.
  6. Paid Advertising: Set up and monitor paid advertising campaigns where appropriate, utilizing your knowledge of digital marketing platforms.
  7. Reporting and Insights: Prepare monthly marketing reports to the team, providing valuable insights and recommendations to drive business growth.
  8. Competitor Research: Keep up-to-date with competitor and industry research efforts, staying ahead of the curve in the marketing landscape.
  9. Team Collaboration: Assist in the coordination of freelance writers, vendors, and partners, supporting the marketing team in delivering marketing activities.
  10. Project Management: Spearhead some projects independently, demonstrating your ability to work effectively in a fast-paced marketing environment.
  11. Compliance: Work in accordance with applicable policies, processes, and procedures constituting Pulsifi's Information Security Management System (ISMS), ensuring the security and integrity of our data.
Requirements
  1. Marketing Experience: Proven experience as a Marketing Executive, Marketing Specialist, or similar role, with a strong understanding of digital marketing principles.
  2. Digital Marketing Tools: Proficient in digital marketing tools and platforms, including Google and HubSpot.
  3. Language Skills: Strong proficiency in English, with excellent written and verbal communication skills.
  4. Time Management: Excellent time-management and organizational skills, with the ability to prioritize tasks and meet deadlines.
  5. Paid Advertising: Practical knowledge in running paid ads, including LinkedIn Campaign Manager.
  6. CMS Management: Experience in managing a CMS, such as WordPress or Drupal.