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Anime Engagement Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Kasagi Labo Full time
About the Role

We are seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.

Key Responsibilities:
  • Develop and execute comprehensive go-to-market plans for platform features and updates.
  • Create compelling value propositions and messaging frameworks that resonate with anime fans globally.
  • Lead product positioning and narrative development across all marketing channels.
  • Design and manage product launch campaigns, including timeline, deliverables, and success metrics.