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Web Traffic Growth Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time
About the Role

We are seeking a highly experienced web traffic growth strategist to join our team. As a key member of our digital marketing department, you will be responsible for developing and implementing a comprehensive strategy to drive website traffic and improve search engine rankings. You will work closely with our web development team to ensure seamless integration of SEO best practices into our website design and development process.

Main Responsibilities

This role requires a strong understanding of search engine algorithms and how they impact website rankings. You will be responsible for conducting regular technical site audits to identify areas for improvement and developing customized SEO strategies to address these issues. You will also collaborate with cross-functional teams to develop and implement digital marketing campaigns and analyze and report on SEO metrics, including traffic growth, engagement rates, and conversion rates.

Key Performance Indicators
  • Increase website traffic by 20% within the first six months.
  • Improve search engine rankings by 15% within the first nine months.
  • Reduce bounce rate by 10% within the first twelve months.