Digital Marketing Manager Lead
2 days ago
Company Overview
Bitunix Innovation Limited is a pioneering cryptocurrency trading platform committed to delivering seamless and secure trading experiences worldwide.
We drive innovation, security, and accessibility in digital asset trading. Our mission is to empower users with efficient and reliable solutions for all their crypto needs.
Job Description
- Main Responsibilities:
- Develop and execute data-driven digital marketing strategies to increase brand awareness, user acquisition, and retention.
- Manage and optimize all digital marketing channels, including SEO & ASO for organic growth, performance marketing (PPC, Google Ads, Meta Ads, TikTok Ads, Twitter Ads, Reddit Ads, Telegram Ads), programmatic advertising to automate and optimize ad placements across platforms, affiliate and influencer marketing to expand reach and engagement, content marketing & community growth via social media, blogs, and PR.
- Plan, execute, and analyze paid performance campaigns across multiple platforms, ensuring cost-efficient user acquisition and retention.
- Leverage programmatic advertising platforms (Google Display & Video 360, The Trade Desk, etc.) to automate bidding and maximize reach.
- Run Reddit and Telegram Ads to engage crypto-native audiences and drive community growth.
- Utilize data-driven insights to track campaign performance, measure ROI, and optimize marketing efforts.
- Implement growth hacking strategies to scale acquisition, engagement, and reactivation campaigns.
- Develop and execute go-to-market strategies for new features, trading products, and promotions.
- Monitor and analyze competitor strategies to stay ahead of market trends and refine Bitunix's digital marketing efforts.
- Manage community engagement and brand reputation, including Reddit, Twitter, Telegram, Discord, and YouTube.
- Ensure all campaigns comply with crypto advertising policies and local regulations.
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