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Senior Executive, Media Strategy and Planning

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia UEM Sunrise Berhad Full time
About the Role

We are seeking a highly skilled Senior Executive, Media Strategy and Planning to join our team at UEM Sunrise Berhad. As a key member of our organization, you will be responsible for developing and executing comprehensive media strategies that drive business growth and success.

Key Responsibilities
  • Media Planning and Strategy: Develop and implement end-to-end media planning and strategy for our organization, including verifying media segmentations, media budgeting, and working closely with media buyers to ensure effective media performance delivery.
  • Data Analysis and Visualization: Extract quantitative information from metrics such as traffic, leads, sales, campaigns/promotions, website, social media, or any other relevant activity or financial data from multiple tools/reports for analysis and insights to improve business performance.
  • Sales and Marketing Intelligence: Develop and manage sales & marketing intelligence visualization solutions that could take multiple forms, including ad-hoc analysis, dashboards, infographics, and use cases based on data and insights for 'what if' scenarios to test and learn to optimize conversion and improve sales & marketing effectiveness.
  • Qualifications and Requirements: Possess a degree in Marketing/Communication or related field, with a minimum of 3-5 years of working experience in digital marketing/website/related marketing and CRM field. Strong attention to details, organizational skills, analytical and data-driven mindset are essential.
What We Offer
  • A dynamic and challenging work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package