Retail Marketing Expert in the B2C Sector

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Astra Family Full time

We are looking for a Retail Marketing Expert to join our team at Astra Family. As a key member of our marketing department, you will be responsible for managing and enhancing the Mum Club Loyalty Program to increase customer retention and drive sales.

Key Responsibilities
  • Manage and enhance the Mum Club Loyalty Program to increase customer retention and drive sales.
  • Develop personalized promotions and CRM strategies to engage with customers and increase loyalty.
  • Collaborate with store teams to ensure effective placement of marketing materials and promote products.
  • Analyze customer feedback and sales data to refine marketing strategies and improve campaign effectiveness.
Requirements

1-3 years of experience in retail marketing, social media marketing, or influencer collaborations. Strong understanding of the baby & mummy market. Experience working with mummy KOLs, parenting influencers, or baby brands. Excellent communication skills and a warm, community-driven mindset.



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