APAC Communications Specialist
3 days ago
We are seeking a highly skilled APAC Communications Specialist to join our dynamic team in APAC. As a key member of our LPS Marketing Team, you will be responsible for planning, coordinating, and executing multi-channel marketing campaigns that drive demand generation across social media, paid ads, and content marketing.
Campaign Management:
- Develop and execute comprehensive campaign strategies that align with our business objectives.
- Achieve campaign objectives, KPIs, and timelines through effective project management and collaboration with cross-functional teams.
- Monitor and optimize campaign performance using data-driven insights and A/B testing.
- Collaborate with creative minds to develop messaging and deliver assets on time.
KOL Collaborations:
- Partner with influential Key Opinion Leaders (KOLs) to create authentic content that resonates with our target audience.
- Leverage influencer marketing to amplify our brand's voice and reach new heights.
Events and Webinars:
- Organize engaging virtual or in-person launch events, webinars, and workshops to showcase our products and connect with potential customers.
- Represent Sartorius at local trade shows and industry events, increasing visibility and networking opportunities.
Performance Analytics and Reporting:
- Track and analyze campaign performance metrics, providing actionable recommendations for improvement.
- Generate post-campaign reports highlighting ROI, successes, and areas for growth.
- Stay ahead of the curve by driving innovation in campaign strategies and staying up-to-date with industry trends.
Qualifications/Skills:
- Bachelor's degree in Marketing, Business Administration, Science, or a related field.
- At least 5 years of experience in marketing operations, campaign management, or a similar role.
- Proficiency with marketing tools and platforms like Salesforce, Marketo, Asana, Google Analytics, and Tableau.
- Savvy with video content creation/editing software (Adobe Premier Pro preferred).
- Knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing.
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