Digital Communications Strategist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia GMG Full time

The Sports Division at GMG is seeking a Digital Communications Strategist to support the planning and driving of brand and communication strategy in coordination with the Marketing Department.

As a key member of the team, you will assist in developing and executing brand communication strategies and activities in alignment with business goals. This includes supporting the implementation of branding policies and guidelines to ensure consistency across all marketing communication channels.

You will collaborate with Brand Managers and internal teams to maintain a cohesive brand image and messaging for both internal and external stakeholders. Your role will also involve monitoring key performance indicators (KPIs) related to brand communication and assisting in tracking campaign effectiveness.

To succeed in this position, you will need to conduct basic consumer research and gather insights to support branding initiatives and improve brand perception. You will coordinate with internal marketing teams to ensure smooth execution of communication plans and activities, and work with advertising and media agencies to support the execution of campaigns and secure media placements.

Your responsibilities will also include organizing events, field marketing activities, and public relations efforts to enhance brand visibility. A strong understanding of industry trends in Marketing Communications and Brand Management is essential to contribute fresh ideas and improvements.

Bachelor's degree or equivalent experience in Marketing or Communication is required, along with minimum 3 years of relevant experience. Strong time management and multitasking abilities are necessary to handle multiple projects, deadlines, and stakeholders efficiently.

Able to assess communication strategies, measure campaign effectiveness, and interpret data to make informed decisions is crucial. Excellent written and verbal communication skills are also essential to craft compelling messages and engage different audiences.

Sports Marketing Specialist Job Requirements:
  • Bachelor's degree or equivalent experience in Marketing or Communication
  • Minimum 3 years of relevant experience
  • Strong time management and multitasking abilities
  • Excellent written and verbal communication skills


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