Digital Campaign Manager, APAC

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia GroupM Full time
Key Responsibilities:

The Non-Biddable Executive will be responsible for executing non-biddable traditional and digital campaigns for assigned GroupM clients. This includes creating and reviewing media schedules, managing budgets, and reporting offline media performance.

The role requires strong analytical skills, attention to detail, and problem-solving abilities. The ideal candidate will also be collaborative, proactive, and committed to continuous improvement.

Some of the key responsibilities include:

  • Executing non-biddable traditional and digital campaigns (TV, Non-TV, Digital) for assigned GroupM clients.
  • Creating and reviewing media schedules using the media operating system.
  • Managing budgets, tracking KPIs, and reporting offline media performance.
  • Coordinating data tracking for weekly performance monitoring.
  • Overseeing campaign material requirements, ensuring timely vendor delivery.
  • Ensuring adherence to best-in-class campaign operations processes.
  • Collaborating with the team to improve efficiency and effectiveness.
  • Learning and applying new tools to enhance campaign performance.
  • Building strong relationships with media vendors, owners, and ad tech partners.
  • Providing insights for mid/post-campaign reports to optimize future campaigns.
  • Liaising with finance on client invoicing and vendor payments.
  • Supporting additional projects or tasks as assigned.


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