Brand Development Specialist

3 days ago


George Town, Penang, Malaysia The Lit Social Marketing Full time
Job Overview

We are seeking a Content Marketing Manager to join our team at The Lit Social Marketing.

Responsibilities:
  • Developing and implementing content marketing strategies to engage the target audience
  • Crafting compelling and on-brand content, including visuals, captions, and video concepts
  • Managing posting schedules and maintaining a consistent brand voice across all platforms
  • Analyzing campaign performance metrics and providing actionable insights to improve engagement
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience)
  • 2+ years of experience in social media marketing or content creation
  • Strong writing skills and ability to adapt voice to different brand personalities
  • Basic content creation skills and familiarity with tools like Canva or Capcut
  • Portfolio of campaigns & content creation (preferred)


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