Brand Positioning Specialist

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AEON Credit Service (M) Berhad Full time
Marketing Strategy Director Job Description

AEON Credit Service (M) Berhad seeks a Marketing Strategy Director to lead the execution of marketing activities and optimize retail marketing initiatives for growth and profit. The ideal candidate will possess robust analytical and customer insight skills, including confidence with both digital tools and traditional touchpoints across all channels and platforms.

Key Responsibilities:
  • Lead the execution of marketing activities for the assigned portfolio to achieve growth opportunities, market share, and profit objectives.
  • Develop and implement brand activation strategies and integrate retail marketing plans with overall brand positioning.
  • Evaluate the effectiveness and impact of current retail marketing initiatives through tracking and analysis.
Requirements:
  • Degree or other suitable qualification in Business Management/Marketing.
  • Minimum 8 years of relevant working experience in marketing, preferably within the financial or banking industry.
  • Possesses sound Marketing/Trade Marketing/Retail Marketing knowledge, excellent communication & strong interpersonal skills.
  • Customer-centric marketer with an inquisitive and passionate brand mindset.


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