Senior Brand Marketing Specialist
2 days ago
Job Overview
We are seeking a skilled Senior Brand Marketing Specialist to join our team at SPARK AI SDN BHD. As a key member of our digital media department, you will be responsible for developing and executing PR strategies tailored to client needs.
The ideal candidate will have strong communication skills, the ability to work in a fast-paced environment, and a passion for building relationships with clients.
Key Responsibilities
- Develop and execute PR strategies that integrate marketing campaigns for maximum impact
- Serve as the primary point of contact for assigned client accounts, ensuring seamless communication and exceptional service delivery
- Plan and create engaging content aligned with current trends and industry insights, especially for new media platforms
- Manage media relations, brand positioning, and crisis communication to enhance clients' public image
- Oversee the successful execution of creative projects, ensuring they meet client requirements, deadlines, and high-quality standards
- Monitor and analyze campaign performance, providing data-driven insights and identifying opportunities for account growth
- Attend client meetings, presentations, and industry events to strengthen relationships and represent SPARK AI SDN BHD effectively
Requirements
- Strong copywriting skills
- Effective communication and interpersonal skills
- Public relations experience, preferably in the digital media industry
- Knowledge of new media platforms, such as Weibo, Bilibili, and TikTok
- Project management skills, including the ability to oversee multiple projects simultaneously
- Familiarity with digital marketing concepts and strategies
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