Strategic Consumer Insights Director

4 days ago


Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

Company Overview

Nestlé SA, the world's largest food and beverage company, is a human-centric organization driven by the purpose of enhancing quality of life and contributing to a healthier future.

We empower our employees to make an impact locally and globally, providing opportunities for growth and development as professionals and individuals.

Job Description

The Consumer Insights Manager will support marketing and other relevant functions in ensuring successful brand building, providing analysis, insights, and information to understand the target consumer, their behavior, and preferences.

Responsibilities:

  • Develop methods and tools to build knowledge bases supporting internal stakeholders in understanding the target consumer.
  • Coordinate research studies, ensuring methodologies, guidelines, and standards are applied correctly.
  • Conduct consumer, shopper, retail, product, media, competitive, and customer analysis to provide relevant data and insights for business decisions.
  • Collaborate with Brand Builders on consumer-related activities to implement winning strategies through research methodologies that inform decision-making and share knowledge among stakeholders.
  • Synthesize consumer and shopper understanding from diverse sources, uncovering insights and connecting dots to input into business and brand strategy.
  • Assist Brand Builders in sharpening and deepening their understanding of the target consumer, feeding this information into the Consumer Portrait as a living document.

Requirements:

  • Bachelor's degree in a relevant field.
  • At least 5 years of experience in market research at Nestlé or equivalent FMCG and/or strategic planning at a Communication/Media Agency, including leadership and team management experience.
  • Ability to work independently and collaboratively across teams.
  • Detailed follow-through of assigned tasks.


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