Retention and Loyalty Manager
4 days ago
Company Overview:
Nolan Interior is an innovative e-commerce company focused on revolutionizing the market for sofa covers. We design our covers to empower families to embrace life's messiness while maintaining a comfortable, safe, and beautiful home. Our mission is to create and provide products that make homes safer and everyday lives easier.
Job Description:
The Email Marketing Manager will be responsible for driving customer engagement and repeat purchases through effective email and SMS campaigns. This role requires expertise in customer segmentation, campaign execution, and performance analysis to optimize marketing efforts and increase brand loyalty.
Key Responsibilities:
- Campaign Execution: Plan and execute email and SMS campaigns that drive repeat purchases and engagement
- Customer Segmentation: Use data to segment customers for personalized, targeted campaigns and promotions
- Performance Analysis: Monitor and analyze email and SMS performance, making adjustments to improve open rates, CTR, and conversions
- Collaboration: Work with cross-functional teams to ensure retention efforts align with other marketing activities
- Content Creation: Create compelling email and SMS templates that align with our brand and convert
- Automation: Implement and optimize retention flows for customer activation, abandoned carts, post-purchase upsell, and cross-sells
- Compliance: Maintain compliance with relevant regulations, including CAN-SPAM and GDPR
- Reporting: Provide insights and recommendations based on campaign and flow performance to optimize marketing effectiveness and brand loyalty
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