Performance Optimization Lead

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia CIMB Group Holdings Berhad Full time

We are seeking a highly motivated Performance Optimization Lead to drive business growth through data-driven decision-making. In this role, you will analyze and interpret data to enhance customer segmentation, improve acquisition, engagement, retention, and loyalty.

Objectives
  • Develop and maintain knowledge of industry trends, emerging technologies, and best practices in digital analytics.
  • Collaborate with business and marketing teams to understand the context and objectives of analyses and independently structure the analysis.
Skills and Qualifications
  • Bachelor's degree or equivalent qualification in a relevant field.
  • Minimum of 3 years of relevant work experience in digital marketing.


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