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E-commerce Transformation Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time

We are looking for an E-commerce Transformation Manager to lead our digital acquisition efforts at Starcom Melbourne. This role offers a unique opportunity to drive growth and profitability across all channels.

About the Role

The ideal candidate will have experience in developing and executing local paid online acquisition strategies, leveraging platforms like Lazada, Shopee, CPAS, and Google Shopping ads.

Responsibilities
  • Develop and execute local paid online acquisition strategies, leveraging platforms like Lazada, Shopee, CPAS, and Google Shopping ads.
  • Cultivate data-driven insights to track performance against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Collaborate with cross-functional teams to manage day-to-day workflow and setup for projects and campaigns across platforms.
  • Provide regular analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  • Serve clients through performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  • Build strong relationships with account teams working on common accounts to ensure alignment with clients.
  • Stay ahead of the competition by innovating to improve performance, growth, and profitability across all channels.
  • Share best practices with peers within the group.
Qualifications
  • Bachelor's degree or equivalent work experience.
  • More than 2 years of experience in e-commerce.
  • Strong background in performance marketing and online acquisition tools and networks.
  • Entrepreneurial mindset and willingness to roll up sleeves.
  • Acute analytical skills and a data-driven mentality – familiarity with relevant KPIs and how to work with them.
  • Excellent time management and organization skills, comfortable meeting tight deadlines.
  • Strong leadership abilities and track record of hitting targets.