Channel Development Specialist
3 days ago
ZUS Coffee is seeking a Senior Trade Marketing Manager to join our team and drive sales growth through effective trade marketing strategies.
About the Role- We are looking for a seasoned professional with expertise in trade marketing strategy development, retail and channel management, promotions, and market analysis.
This role will be responsible for developing and implementing trade marketing strategies that enhance product visibility, build strong relationships with key retail partners, and analyze market trends.
Key ResponsibilitiesTrade Marketing Planning- Develop comprehensive trade marketing plans that align with business objectives and support overall growth.
- Work closely with the sales and marketing teams to ensure seamless execution of trade activities.
- Build and maintain strong relationships with key retail partners, understanding their needs and designing programs to enhance product visibility and sales.
- Lead the development of in-store activations, including point-of-sale (POS) materials, product displays, and promotional campaigns.
- Analyze market trends, competitive activity, and consumer insights to inform trade strategies.
- Use data to understand the performance of products at the point of sale and identify areas for improvement.
- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- 5-7 years of experience in trade marketing, preferably within the FMCG industry.
- Strong analytical and problem-solving skills.
- Excellent communication and negotiation skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
ZUS Coffee is a leading coffee company committed to delivering high-quality products and exceptional customer experiences.
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