Channel Development Executive

2 days ago

Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

Welcome to Nestlé SA

We are a global leader in the food and beverage industry, committed to enhancing the quality of life and contributing to a healthier future. Our mission is to unlock the power of food to enhance lives, everywhere.

About the Role

This position involves developing category agendas for all trade channels to support long-term category growth and profitably increase market share based on shopper and customer requirements.

Key Responsibilities

  • Develop compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
  • Support the ICP process by identifying key opportunities (incorporating understanding on shoppers, category, customer, competition, channel, and external environment) & consolidate the total category ICP.
  • Implement activities that deliver category/sub-category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
  • Execute omnichannel strategy & priority channels for the category/sub-category and work with channel managers to recommend tailored category channel plans in line with overall market strategy.
  • Develop briefs together with the marketing team and work with shopper activation and space planning team to ensure delivery of in-store solutions for field sales to implement.
  • Align and consolidate TTS spend plan vs actuals of the category.
  • Manage gaps between objectives vs actuals in driving SRM implementation that fulfills retailer, shopper, and consumer expectations with the sales team.
  • Prepare and implement new product trade launch by providing listing materials/planograms/distribution/visibility touchpoints to the sales team.
  • Assist on customized promotional activities based on shopper understanding and current market knowledge with the sales team.
  • Identify and recommend promotional opportunities for Nestlé categories and brands.
  • Ensure adherence to all company principles and policies.

Requirements

We are looking for a bachelor's degree graduate with 5 years' experience in trade marketing and/or marketing with sales experience or exhibits strong functional skills and leadership capabilities.

What Will Make You Successful

  • Bachelor's degree graduate with 5 years' experience in trade marketing and/or marketing with sales experience or exhibits strong functional skill and leadership capabilities.
  • Good record of success in a customer-facing role. Understands customers and the selling process.

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