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Product Marketing Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia L'OCCITANE Group (B Corp™) Full time
Job Description:

The L'OCCITANE Group (B Corp) is seeking a highly skilled Product Marketing Manager to join our team. This mid-senior level role will be responsible for developing and executing marketing strategies that drive the success of our products.

About the Role:
  • This role involves overseeing assigned product categories, including but not limited to product launches, managing product messaging and positioning, in-store marketing plans, and working closely with product development, sales, marketing teams, and retail partners to ensure products meet customer needs and stand out in the market.
  • The Product Marketing Manager plays a key role in shaping the product's go-to-market strategy, conducting market research, and providing insights to guide product innovation and sales efforts.

To achieve this goal, we need you to have:

Key Responsibilities:
  • Develop and implement product positioning and messaging that differentiates products in the market and resonates with target customers.
  • Ensure consistency of product messaging across all channels, including sales materials, website content, advertising, and promotions.
  • Collaborate with creative and content teams to develop compelling marketing materials, including brochures, product guides, presentations, and videos.
  • Lead go-to-market (GTM) strategy for new product launches, ensuring alignment with business goals and market demands.
  • Collaborate with product management, sales, and marketing teams to create and execute product launch plans, including timelines, promotional activities, and training materials.
  • Define and track success metrics for product launches, using data to measure and report on the effectiveness of GTM efforts and provide insights to optimize future campaigns.
  • Conduct market research to identify customer needs, shopping behaviors, industry trends, and competitive landscape, using information to inform product development and marketing strategies.
  • Gather and analyze customer feedback, market data, and usage insights to optimize product messaging and features.
  • Create buyer personas to deeply understand the target audience and ensure product marketing efforts align with their preferences and pain points.
  • Provide sales teams with the necessary tools and training to effectively position and sell products.
  • Create and deliver compelling sales materials, including product presentations, case studies, FAQs, and objection handling guides.
  • Work closely with sales leadership to identify knowledge gaps and develop training programs that enhance product knowledge and sales performance.
  • Plan and execute product and trade marketing activities, including promotions and sampling, to drive product awareness, adoption, and sales aligned with brand and launch objectives.
  • Work cross-functionally with digital marketing, PR, sales, and events teams to create integrated marketing campaigns around product launches and key features.
  • Identify and manage strategic collaborations with brand partners and retailers to create co-branded campaigns, optimize product placement, and drive joint marketing initiatives that enhance visibility and sales.
  • Monitor and analyze marketing activities to optimize future campaigns, ensuring timely execution, budget adherence, and expected ROI delivery.
  • Manage the product lifecycle from introduction through growth and maturity, ensuring marketing strategies evolve to match the product's stage.
  • Collaborate with product development teams to provide input on feature enhancements, new product ideas, and improvements based on customer feedback and market analysis.
  • Ensure older products continue to receive appropriate marketing attention to maximize their potential in the market.
  • Conduct competitive analysis to stay informed of competitor activities, pricing strategies, and market trends.
  • Use insights from competitor research to adjust marketing messaging, pricing, and promotional strategies to maintain a competitive edge.
  • Provide recommendations to product development and marketing teams to address any competitive threats or opportunities.
  • Collaborate with product management team to align on product roadmaps and ensure marketing strategies support product development goals.
  • Work closely with digital marketing, sales, and customer success teams to ensure cohesive marketing and customer experience efforts.
  • Act as a liaison between marketing and product teams to ensure product development and marketing efforts are aligned.