Brand Insights Analyst

5 days ago


Petaling Jaya, Selangor, Malaysia CelcomDigi Full time

We are seeking a dynamic and detail-oriented Brand Insights Analyst to join our team at CelcomDigi. This role focuses on understanding the attitudes, behaviors, and preferences of youth to drive innovative strategies and programs.

The ideal candidate is passionate about turning data into meaningful narratives and has a strong analytical mindset with excellent communication skills.

Key Responsibilities:

  • Gather and analyze feedback from young people using surveys, polls, and analytics platforms.
  • Collaborate with marketing and communications teams to ensure youth insights are integrated into campaigns and messaging.

Skills and Qualifications:

  • Masters/Bachelor's degree in Sociology, Psychology, Youth Studies, Market Research, or a related field.
  • 3-5 years of experience working with youth-focused organizations, research, or community engagement.
  • Experience in brand tracking and analytics tools (e.g., brand health metrics, customer sentiment analysis, market research).


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