Brand Insights Manager

3 days ago


Petaling Jaya, Selangor, Malaysia CelcomDigi Full time
Job Description

We are seeking a dynamic and detail-oriented Corporate Brand & Insights Specialist to join our team. This role focuses on understanding the attitudes, behaviors, and preferences of youth to drive innovative strategies and programs.

The ideal candidate is passionate about turning data into meaningful narratives and has a strong analytical mindset with excellent communication skills.

Key Responsibilities:

Youth Research & Analysis:

  • Conduct surveys, interviews, and focus groups with youth audiences to gather insights.
  • Analyze trends, preferences, and challenges faced by young people in target demographics.

Data Interpretation & Storytelling:

  • Translate complex data into clear, engaging, and actionable insights.
  • Prepare reports, presentations, and visualizations tailored for internal teams and external stakeholders.

Program Development Support:

  • Collaborate with program managers, educators, and community leaders to design youth-focused initiatives based on data-driven insights.
  • Identify gaps and opportunities in current youth programs or outreach efforts.

Stakeholder Collaboration:

  • Work with schools, youth organizations, and local communities to collect feedback and understand needs.
  • Partner with marketing and communications teams to ensure youth insights are integrated into campaigns and messaging.

Trend Monitoring:

  • Stay informed on emerging trends, technologies, and cultural shifts relevant to youth populations.
  • Provide strategic recommendations based on these trends to enhance organizational impact.


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