Digital Marketing Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia EBC Financial Group Full time
Job Description

This role involves creating and managing online ad campaigns to boost sales for EBC Financial Group. The ideal candidate combines creativity with data analysis, helping the company grow while working with a fun team.

  • Create and manage digital advertising campaigns focused on driving performance through channels such as Google Ads, SEM, Paid Social, and more.
  • Analyze and optimize campaigns for maximum ROI, adjusting bidding strategies, targeting, creatives, and ad copy based on performance data.
  • Monitor, analyze, and report on key performance metrics (CPC, CTR, CPA, ROI, etc.) to ensure campaigns are meeting business objectives and performance goals.
  • Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates and overall campaign effectiveness.
  • Align paid advertising strategies with organic search efforts to ensure an integrated approach for maximum results.
  • Manage paid advertising budgets across channels, ensuring effective allocation of spend and cost-effective strategies.
  • Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising space.
  • Collaborate with cross-functional teams to ensure alignment of paid campaigns with overall marketing goals.
  • Provide regular campaign performance reports and insights to key stakeholders, offering actionable recommendations to improve performance.


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