Digital Marketing Strategist
4 days ago
FastLaneRecruit is a forward-thinking educational course provider platform committed to making quality learning accessible to all.
About the RoleWe are seeking a skilled Paid Social Media Specialist to join our marketing team, focusing on developing and executing paid social media campaigns across various platforms. This role is perfect for an individual who has experience in paid social media advertising and wants to shape the future of online education.
The ideal candidate will have a strong understanding of SEO, PPC advertising, and social media marketing. They will be proficient in using social media advertising platforms and analytics tools, with excellent analytical skills and ability to interpret data. A creative mindset, strong attention to detail, and organizational skills are essential for this position.
Key Responsibilities- Develop and execute comprehensive paid social media advertising strategies aligned with marketing goals.
- Manage media budgets efficiently and optimize campaigns for maximum return on investment (ROI).
- Collaborate with the creative team to produce compelling ad creatives that resonate with target audiences.
- Monitor performance metrics and analyze data to identify areas for campaign improvement.
- Stay updated on the latest trends and best practices for Google Ads, Meta Ads, and TikTok Ads.
- Conduct A/B testing to find the most effective ad variations and strategies.
- Provide regular performance reports and actionable insights to guide future campaigns.
We offer a competitive salary commensurate with experience, full-time flexible work environment, professional development opportunities, and more. If you're looking for a challenging role where you can grow professionally, we encourage you to apply.
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