E-commerce Growth Specialist
2 days ago
Job Overview
We are seeking an E-commerce Growth Specialist to drive business growth by developing, overseeing, and executing e-commerce plans. This role is responsible for managing the existing portfolio of products and implementing, tracking, and optimizing insight-driven targeting and retargeting campaigns across all online channels.
About the Role
The ideal candidate will be an expert in performance marketing with hands-on experience managing ad buys, analyzing abandoned carts, and using a mix of creativity and strong analytical skills to identify ad optimization, customer journeys, and conversions driven by digital campaigns.
Main Responsibilities
- Customer Acquisition Planning
- Plan and optimize all customer acquisition channels (including SEM, SEO, Paid Social, Display, Mobile networks).
- Analyze data, reports, and trends on consumer insights to understand the best approach to optimize ROAS efficiency.
- Oversee the performance marketing budget and ensure optimal allocation of spend across channels, geographies, and the marketing funnel.
- Proactively partner with Commercial and Cross-functional teams in deliverables, including KPI tracking and execution.
Mandatory Experience and Qualifications
- Minimum 2-3 years of practical Performance Marketing experience with a proven ability to build programs geared towards conversion and work with cross-functional teams on tracking performance, optimization, and landing impact.
- Familiarity with Google AdWords; Google Analytics Certification is a plus.
- Diploma/Bachelor's Degree in Marketing/New Media/Digital Media/Web Development or equivalent; other relevant tertiary qualifications would be advantageous.
What We Offer
- A challenging yet fulfilling career and opportunity to support regional performance marketing.
- Involvement and ownership of projects in a growing industry.
- Expanding your work scope and experience in Digital Marketing to drive the business.
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