Omnichannel Customer Journey Specialist

5 days ago


Petaling Jaya, Selangor, Malaysia Menarini Asia-Pacific Full time
About the Role

The Omnichannel Customer Journey Specialist will play a crucial role in designing and implementing customer-centric experiences across multiple touchpoints. This includes collaboration with brand teams, analysis of campaign metrics, and identification of areas for improvement.

Key Responsibilities:

  • Develop an in-depth understanding of target customer segments and behaviors.
  • Partner with brand teams to build and execute customer journeys.
  • Ensure 'closed loop marketing' by assessing campaign metrics and adjusting strategies accordingly.

Required Skills:

  • Bachelor's Degree in Marketing, Business, Computer Science, or Digital Marketing.
  • At least 1-2 years of experience in marketing or digital marketing within the pharmaceutical industry.
  • Understanding of pharmaceutical regulations.


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